Considering the Motion Picture

It’s been long understood that images capture attention. Magazines, tabloids, newspapers, and even books are sold, every day, based on how eye-catching they are. The same has not always been true of the internet. Poor design, over-use of pictures, pictures to replace content, and above all, the restrictions of early bandwidth – all of these things can stand in the way of conveying a message. However, as time has progressed, video has become an important aspect of web design and SEO. Text can’t convey everything, and even sharp graphics can’t always demonstrate your company’s personality, or give voice to your products. Industry experts have estimated that incorporating effective, informative videos can increase your conversion rates by 30% or more.

Video is an excellent tool to:

• Enhance a customer’s ability to understand and relate to an offering.
• Demonstrate unique features and benefits that may defy conventional text.
• Engage with the customer on a more personal level.
• Highlight product versatility, ease of multiple uses, and general product purposes.

Not only does a video need to give the right information, it has to present it in a way that represents the professionalism of your company. Everyone can tell the difference between well-produced TV commercial and one made on almost no budget, with little rehearsal, and no post-production. Internet video is no different. Our team of experts will walk you through the process of creating high quality video, from pre-production, straight through day-of filming and final editing.

There are three standard video packages designed to meet the budgets of different clients. We’re also willing to negotiate custom packages based on need. The price of each package, and in the end, the negotiated value of any custom package, is based on the types of equipment needed for filming (camera, lighting, teleprompter, etc.) and the amount of time involved. We generally break each project into three parts: pre-production, production, and post-production. Which package you choose dictates how long we’ll have to devote to each of these steps.